Made to stand out.
Made to stand out.
Recycling isn’t just for a select few—it’s for everyone. The rebranding of Ramsey Recycles laid the foundation for the Recycling is for Everyone campaign, which elevated the county’s recycling messaging with a fun, fresh approach.
We transformed the program’s identity and messaging, making it more engaging and accessible. The campaign used relatable, everyday scenarios—like a top chef composting food scraps or an adventurer building a rocket from cardboard—to show how recycling can be creative and part of any lifestyle.
With dynamic visuals across digital, video, billboard, radio, print, and transit, we reached over 550 million impressions and ensured inclusivity through translations in Spanish, Hmong, Karen, Somali, and Oromo.
Role: Creative direction, rebranding strategy, and video production.
Art Director: Adam Wilbur