Made to stand out.
Made to stand out.
Alexandria Technical and Community College sought a rebrand to propel the institution forward, including a new college logo, mascot, and an updated visual identity. Through research and strategy, we also recommended renaming the college to Alexandria College, allowing the brand to grow and evolve as an organization.
This shift inspired a creative campaign that encouraged students to step into their own legendary potential. With messaging designed to motivate and engage, we emphasized the idea that every student has the opportunity to be legendary. The rebrand came to life through a series of videos showcasing the diverse programs and the students who embody this new identity.
Role: Creative direction, brand strategy, and video production.
Art Direction: Ryan Tate & Adam Wilbur
Lead Designer: Erin Pascal