Made to stand out.
Made to stand out.
BizRecycling in Ramsey and Washington counties provided a unique opportunity for business owners to reduce waste, improve recycling practices, and save money. The campaign shared real stories from business owners who received grants to help transform their operations. Each story highlighted the tangible benefits of the program, demonstrating how BizRecycling empowered businesses to make a meaningful difference.
With 272 grants awarded totaling $1.9 million, the campaign reached a broad audience across digital, video, print, radio, OOH, transit, and direct mail, showcasing the program’s positive impact on local businesses and the environment.
Role: Creative direction and video production
Art Direction: Adam Wilbur & Ryan Tate